Reinventing Romance with R2 D2

Each of these ads contain three elements that make them resonate with not only star wars fans, but the general public as well. First, each ad is centered around star wars. This makes the ad relevant to the time. No matter if you’re a fan of the movies or not, you know about the upcoming release of the new movie, and each of these ads capitalize on the hysteria created by the star wars community. Second, each ad contains an element of humor. Using humor in ads is a great way to not only spread the word about your brand, but also make your ads memorable. Finally, product placement. In each ad, the product isn’t front and center, this is almost a subliminal technique to raise awareness about your product.

Star wars: the force awakens has prompted businesses to jump on board with star wars themed ads. But in all the mess of advertisements there is valuable lessons to learn as well. Make your ads relevant, include humor when you can, and feature your products at the right time. So get out there are start creating great ads.

Traditional advertising is defined as newspaper

But these marketing options were all businesses had to promote their business for many years before digital advertising. Today, however, businesses have more advertising options than ever before through online advertising.

It’s true that people still watch tv, listen to the radio, get the mail out of the mailbox, and yes read the newspaper. The world today still interacts phone lists with traditional advertising and many marketing strategies still include traditional ads. But what many businesses don’t realize is that choosing between digital and tradition advertising doesn’t have to be a “one or the other” question. Instead, creating a marketing strategy with campaigns in both digital and traditional advertising can promote your business to a much wider audience.

How digital joined the party

Traditional advertising still has a large audience base making them a good option for brand awareness and keeping your company name in front of the masses. They also offer limited targeting options. You can pick days of the week to run print, radio and tv ads. You can pick day parts in which to run your tv and radio ads.

However, in the 1990’s there was a little white elephant that joined the advertising party. That elephant was digital advertising. In the early years of digital advertising, many businesses wrote it off as a passing fad, forgetting that they had said the IT Email List same thing about other advertising forms as well.

Digital advertising was the outcast. After all, who would want to read their news on a computer screen? Watching tv on a mobile screen or listen to the radio on their computer wasn’t even a thought. But in today’s society, we like the immediacy of our computers and mobile devices. We like that we can quickly search for a video we want to watch or songs we want to hear. We also like the personal nature that digital gives us. Everything is based on how we want to interact with our interests.

Leave a comment

Your email address will not be published. Required fields are marked *