What sets digital advertising apart from traditional is the ability to target an audience with specific criteria. We’re not only able to look at all the same demographics as traditional advertising, but also look at our audience and their interests. We consider their hobbies, what kind of searches have they been doing, purchase history, pets, cars they may own, and the list keeps going.
Digital advertising creates a much more personal message and a stronger conversation with new customers. A digital advertising campaign can be created with a more specific result in mind. Whether it be direct purchase or direct interaction with the brand itself.
Combining digital with traditional
So how do we pull all this together? In a good media mix, one of the unique features of creating a strong digital campaign is that the other traditional forms of advertising see improvement as well. The combination will only strengthen your message and reach your audience where they are at any given point in the day.
Let’s take myself as an example – I get up in the morning and turn on my favorite local tv station while I have breakfast and enjoy perusing the outbound calling laws latest headlines in my local newspaper. I check my mobile device to see what friends and family have posted on the social networks before I head out the door. When I get into the car I listen to the radio as I drive to work.
Now, if your business has a strong media mix of both digital and traditional advertising, I could have seen or engaged with your ads five times all before 8 am.
The fact is that a good media mix is the strongest adverting plan
We consume data all day in all different forms. You can be in front of your audience with a consistent message more often with a media mix of both digital and traditional advertising than if you focus on just one. Look at your audience, look and IT Email List their media habits, and then build the best mix to reach them where ever and when ever you can.
Connecting with your target audience and not just blanketing a group of people with advertisements has become one of the most effective ways to convert leads to customers. If you want to find out how keymedia solutions can work with your business to take your traditional advertising strategy and incorporate digital advertising, make sure and contact us with all of your questions.