People want action! And by action, I mean videos. Social platforms like youtube, facebook, and instagram are the top three video hosting services in the world today, and they’re pushing for people to use their
Thanksgiving is here and that means it’s a time to reflect on all the aspects of our lives that we’re thankful for. It’s a time to spend with family and friends free from distractions. There’s
Let’s answer a few questions. First, what can you learn from these black friday/cyber monday shopping stats and what do they mean for your business? The data from the holiday shopping weekend tells us that.
Black friday and cyber monday have ended and business owners are letting the dust settle from another busy shopping weekend before they tally up their total sales. However, many retail businesses were surprised by the
One of the most important pieces of any successful search engine marketing campaign is keyword research. Choosing effective keywords is one of the best ways to increase clicks and conversions to your site; it then
The battle to keep today’s society interested in anything for longer than a few seconds is a problem that many marketers have been dealing with for the last few years. Especially when it comes to
What sets digital advertising apart from traditional is the ability to target an audience with specific criteria. We’re not only able to look at all the same demographics as traditional advertising, but also look at
Each of these ads contain three elements that make them resonate with not only star wars fans, but the general public as well. First, each ad is centered around star wars. This makes the ad
The christmas and new year’s holidays might be right around the corner, but there’s a frenzy of people around the world putting their holiday plans on hold for a weekend in order to attend a
For smart advertisers, marketing with the intent to target customers is always the goal. Not only do we want to serve relevant ads, we want to serve them to the appropriate audience. The combination of
Having a clear expectation of your goals is a sign of maturity and drive… or so I thought. So what happens when all your expectation disappear? I’ve been reflecting on 2015 as so many of
In particular, three features of google analytics—segments, goals and events—can provide helpful answers to these questions. SegmentsSegmenting your data enables you to identify the visitors who really count. It also allows you to see what
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