Segmenting your data enables you to identify


In particular, three features of google analytics—segments, goals and events—can provide helpful answers to these questions.

Segmenting your data enables you to identify the visitors who really count. It also allows you to see what your most popular pages are and which. Pages lead to the highest converting volumes.

One of the chief advantages of segments, compared to other. Features in google analytics, is that it can be applied for the entire duration. Of your website’s life and all of your data, both current and historical. By contrast, goals and filters begin. Collecting data from the time they are created.

With goals you gain a means of outlining and measuring specific

Actions you want users on your site to fulfill. Typically, businesses use goals as their main method of showing conversions in built-in reports. Examples of goals are a visitor filling out a lead form or email signup form or a visitor completing a purchase.

Event tracking enables you to phone number list document many things about your site which were previously untrackable, including video plays, file downloads, and checking filter boxes.

As nunn explains, “events go beyond the standard visitor data. To help you answer detailed questions about user behavior.” it’s helpful to track meaningful. Activities on your site, such as whether people watched your video, at what point. They are abandoning forms, or whether or not they’re using share buttons.

Using segments goals and events helps you gain more insight into

The actions and circumstances that drive sales, referrals, and traffic to your website. In turn, you gain more information about who your visitors are, what they’re doing, how they interact, and why they take certain actions relating to your business. This allows you to better tweak your website to attract more customers and generate further conversions and revenue.

Event announcement
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