Google Analytics 4 has brought a lot of changes to the data model and interface. Making it a more advanced analytics tool that can be better adapted to the cookieless world through. This is capable of deeply understanding. The user experience without the need to use personal data, so the consumer’s privacy would be intact. It also represents a revolution due to the use ofn order to improve the return on investment . However, like its previous versions, GA4 continues to have the same objective: collect data from your website and applications and generate reports that offer valuable information for your business. In short, despite the changes and the evolution of the tool, it continues to be a great ally for the marketing team when it comes to understanding the behavior of leads.
Is Google Analytics 4 a positive step?
We think so. However, Google Analytics 4 should not be Afghanistan Email Lists seen as an evolution of the previous system, but as a completely new web and app analytics system , since its tracking is based on events, and not on sessions, as Universal Analytics did. The arrival of GA4 is due to the great changes that the digital world has been experiencing in the last ten years, especially in relation. And that is why GA4 was designed to preserve people’s data, but at the same time be able to continue offering valuable data to companies Something that Universal Analytics was unable to do.
Why is it important to adopt it as soon as possible?
Due to this, there are many companies that months ago began to familiarize themselves. The new version of the tool and to adopt it in order to have enough data to work with. So we recommend that you also get to it as soon as possible if you IT Email List haven’t already, especially considering that you can only migrate the configuration, but not your data and metrics . In short, the sooner you do the migration, the more historical data you will have to work with. In general, the impressions have been very good. Although the differences are noticeable and the learning curve is significant, GA4 is a much deeper and clearer tool . In fact, we believe that Google Analytics 4 is the version that differs the most from the rest. Below we leave you the 3 aspects that we fell in love with the most.
