There’s always the risk shoppers will sign up to get the discount and then immiately unsubscribe. You’ll have to find another way to offer continuing value via text marketing. Checkout bonus SMS example from Greats. A text message sequence welcoming new subscribers who sign up while shopping online. Source: Greats via Klaviyo. Contest entries People love free things. That’s a truism that likely won’t ever change. which means it’s a good starting point for any marketing campaign. Simply ask customers to sign up for your SMS list in exchange for their entry into a giveaway.
You’re free to set whatever terms
You’re free to set whatever terms and criteria for winners you want. The most important thing is an opportunity that’s too good to pass up. Like checkout bonuses. contest entries don’t offer an ongoing benefit. so you’ll have to follow them up with more engaging content to decrease the likelihood people email list will unsubscribe. Many businesses foster goodwill with every entrant by offering some form of consolation prize—like a coupon code—to anyone who doesn’t win. Make sure you tell entrants they’re opting into future marketing messages when they enter your contest or you’ll be violating the TCPA. Contest entry SMS example from Chipotle. Entering a contest through SMS messaging. Source:
The signup forms on your website
Chipotle via Tatango. 5. Leverage your existing channels If you’re adding SMS to your existing marketing mix. it’s important to remember that you’re not starting from scratch. If you have a list of email subscribers. you can always reach out to them via email and let them know that they can opt into SMS. The signup forms on your website are another great place to IT Email List start gathering SMS subscribers. Making it easy for visitors to opt in to SMS on your signup forms will go a long way in growing your SMS subscriber list quickly. *Note: it’s important to remember that just because someone has opt into your email list doesn’t mean they’ve opt into your SMS list as well.