There are three main elements that cannot be missing to make sense of the narrative: characters . All stories must have at least one character, and this character is key to getting the audience to identify and connect with the story. The character is the link between the person telling the story and their audience. If you get your audience to see the world through the eyes of your character, you have a very good chance that they will respond to your call to action. conflict . Conflict is essentially a problem that the character must deal with. Without conflict, there is no story. Conflict stirs emotions and connects with the audience through shared experiences. Resolution .
Every story must have a satisfactory ending
Which resolves the conflict… but this ending does not necessarily have to be happy. The ending of a story should close loose ends, represent an evolution Anguilla Email List for the characters, and establish a very clear call to action for the audience. The 7 steps of the storytelling process As we said at the beginning, storytelling is an art. And like all art, it requires not only talent, but also practice. Painters, sculptors, musicians, draftsmen… all artists follow a creative process that helps them know where to start, how to achieve their vision, and how to improve over time.
And the same goes for storytelling
Especially when it is a brand that wants to tell its story. Following a structured process is essential to be able to order all the information into a coherent story. Let’s see how to do it step by step. 1) Know your audience To create an engaging story, you have to understand who you’re talking to and IT Email List who you want to respond to. Having an audience in mind will help guide the rest of the decisions in the creative process. For this reason, before sitting down to write, you have to do market research and define your buyer persona (a semi-fictitious representation of your ideal client, with their characteristics and needs).