Among women, it stands out that it is perceiv as entertaining and practical/useful, while young people emphasize that it encourages participation and is perceiv as ecological. For all these reasons, we can conclude that out-of-home digital advertising is well accept by consumers , since they attribute multiple positive characteristics to it. What content should DOOH advertising offer? One of the most interesting features of out-of-home digital advertising is that it allows you to include other content, in addition to advertising, that can be updat in real time.
When asking consumers what content they would prefer to see on these screens
74% point to information about the weather , 64% to the latest news , 54% to the level of pollution and 53% to traffic information . On the other hand, the level of humidity and allergies, sports results and lotteries and betting generated less interest. The study also Andorra Email Lists explored the content that could generate more reactions among consumers. 8% of those surveyed believe that there would be nothing that would make them interact with the brand, but 92% believe that offers and promotions and useful information could motivate them to react. Ebook 290 digital marketing trends for 2023
There are many reasons to tell stories: to sell
To entertain, to educate… But what do they contribute compared to other ways of sharing information? Stories explain and simplify concepts Sometimes it’s hard to explain a new idea to an audience that has never heard anything like it before, but stories pave the IT Email List way. For example, think about the times a teacher explained a math problem to you with a real case, or when a B2B company uses a case study to illustrate the benefits of their solution. Stories help to concretize abstract ideas and simplify them into concrete examples , making the audience connect with the message faster and more effectively.
