.Search for information : 22% went online to search for more information, 8% made a query through social networks and 6% requested more information. How do consumers react to indoor communication supports? The interior DOOH supports . Such as those located in shopping centers and stations. Also managed to generate a reaction in 65% of the users . 59 % affirm that the DOOH motivated or influenced their purchase , 39% that it generated interaction or virality, 30% that it encouraged them to look for information, 28% that it made them think about the product or brand and 26% that provided useful information.
More concretely
for 14% of the respondents, The DOOH helped them in their choice. 12% took advantage of an offer or voucher and 11% went to the right place or store. Interaction Algeria Email Lists or virality : 16% went online to search for more information. 9% downloaded an application and 8% made a query through social networks. Search for information : 16% went online to search for more information. 8% made a query through social networks and 6% requested more information.
What perception does DOOH advertising generate?
91 % of users agreed or strongly agreed that out-of-home digital advertising attracts more attention . 87% indicated that it has more creative content . 84% that it provides more information about the product and 83% that its content is more up-to-date . Although less IT Email List important. The majority of consumers also agreed that DOOH is more useful and practical (77%), encourages more purchase (71%) and has a more personalized message (68%). Compared to non-digital advertising, DOOH is perceived as modern and innovative (concurred by 91% of study participants), different and original (88%), entertaining (87%) Up-to-date in terms of to the information it provides (86%) and arouses curiosity or attracts attention (85%).
