Effective email marketing strategies are sometimes passed. Over when businesses decided to devote more time and money into other forms of advertising. However, the benefits of running a quality email marketing campaign. Can prove to be a major contributor to your company’s growth.
Along with your website, social media platforms, and online advertising. Campaigns, email marketing has the potential to act as an extension of your brand name. Well written emails can promote events, special sales, opt-in options, and provide. Links to both your website and all your social pages. With all of these options, your business needs to know how to effectively manage and compose email broadcasts.
In this blog, I wanted to go over some basic helpful tips to keep in mind while you’re writing business emails. From subject lines to follow-up emails, we’re going to go over what you need in your emails to engage the most people.
I’ve always thought it was amazing how important these few small
Words play in determining whether or not you have a successful email marketing campaign. But the fact of the matter is that subject lines matter…. A lot. On average, an attractive subject line is one of the biggest reasons people decided to open an email or send it straight to the trash.
The struggle of creating interesting subject lines has forced email marketers to obsess over what really makes a good subject line. Because of their valiant efforts, we now have plenty of helpful guidelines that you can use to create your very own, top-notch subject line.
Tip: a good subject line should telemarketing leads contain no more than 30-50 characters. It should hint to what’s inside the email and have a sense of urgency for the person receiving the email to see what’s inside.
Tip: use incentives to increase open rates. “free shipping when you spend over $50” or, “receive a new scooter by subscribing,” are good examples.
Tip: check out hubspot’s list of 18 great subject lines for even more examples.
Moving on to email content
When it comes to the content in your email marketing campaign. Some of these tips are going to be very similar to any other content advice. It begins IT Email List with understanding your company voice and the audience to which you’re trying to target. Take a look at the purpose of your campaign and decide what elements (I.E. Call-to-actions, promotions, information, etc.) need to be included in your emails.
Tip: avoid clutter. You’ll notice your emails will receive more conversions if they’re clean, avoid multiple typefaces, or too much unnecessary information.
Tip: put your call-to-action above the fold. 70% of people who open your emails won’t see your call-to-action if you place it below the fold. Keep it up top and make it stand out.
Tip: put your logo in the upper left-hand corner. Studies have found that people instinctively look for logos in the upper left-hand corner. Make sure your company logo is as visible as possible in your emails. The upper left-hand corner is the place to be.