In 1837, president andrew jackson carted in a 1,400-pound block of cheese and invited the entire neighborhood to stop by the white house for a snack. He wanted to encourage the public to talk to the white house administration about issues they felt needed attention. As such, big block of cheese day was created and has famously lived on through tradition, television, and today – social media.
Big block of cheese day popularity
The nbc drama, the west wing, brought big block of cheese. Day back to life in an episode where the senior staff is asked to have face-to-face meetings. With citizens, groups, or committees to discuss government related. Questions. Although the show features fictional character. And follows a fictional presidency, its popularity prompted. Real-life action by the obama administration. To take part in the twenty-first century’s version of big block of cheese day. No longer face-to-face meetings, people are tuning to social media to communicate with our country’s leaders.
The staff at the white house took part in the third annual
In an article posted earlier that month, the white house asked people to turn to social media and connect with senior staff such as communications director jen psaki and chief of staff denis mcdonough. People took to twitter, facebook, instagram, and tumblr to ask their questions. You can review some of the conversations.
The obama administration had telephone lists accepted the influence of social media and often throughout his career in politics he has turned to social platforms to gain support and inform the public of his political agenda.
In his 2012 re-election campaign, president obama changed the way political campaign view online advertising and social media. From decision making to the general plan for his advertising operations, his. Presence on social media and engagement with his online advertisements. Greatly affected the outcome of the 2012 presidential race.
The power of social media
This year’s big block of cheese day is no different. The event followed president obama’s final state of the union address on january 12th. Principal deputy white house press secretary eric schultz and the director. Of public engagement IT Email List paulette aniskoff were specifically assigned to answer questions regarding. The president’s speech in order to clarify specific issues or concerns.
Special guests that took part in the event included the first lady michelle obama and the vice president joe biden. They each spent time speaking to the public about different topics. While the first lady took questions all throughout the day. Vp biden specifically addressed questions about the president’s “moon shot” to cure cancer that he had mentioned in his state of the union address.