Google News is a news aggregator that searches for informational content published in online media from anywhere in the world. This kind of platform works continuously to update itself and offer recent articles every 15 minutes. In addition, it is available in more than 40 languages and is capable of adapting to readers in each country, offering news and content that may be of interest to the user depending on their location.
This Google tool is endowed with, which is capable of analyzing and evaluating numerous web pages to give and select the best content . This means that it will not show any news, since it must be interesting, relevant, current and true.
Although any medium can appear on Google News, it is necessary to meet a series of requirements, one of which is that it must have a good reputation within the communications sector. The size of the company or the brand is irrelevant, but it is valued that it is a reliable medium.
How does Google News work?
Google News is endowed with artificial intelligence capable of tracking, analyzing and selecting any current content that is relevant and that refers to an important event. In addition, every 15 minutes it is updated to offer recent and breaking news , taking into account the language and location of the user. This means that it is working continuously.
The Google News filter is quite demanding, since it does not accept any type of news nor does it accept any medium as good , and although it is not necessary to be a large media outlet or a large brand to appear in Google News, it is required that it is an expert company in the sector to which it belongs and that its content, in addition to being interesting, contains current and true information.
Appear in Google News
One of the main advantages of appearing on Google News is the increase in visibility and diffusion , since it is a platform that has a large number of users around the world. This means that a large number of people can be reached, including those who did not know the brand or the communication medium. This leads to an increase in web traffic, not only because of the content that appears directly in Google News, but also because of those users who stay in the middle to find out about other publications or obtain more information on the subject in question.