Project Magi is a tool equipped with artificial intelligence whose objective is to improve the user’s search experience, giving much more adjusted and specific answers . It even intends to anticipate the needs of the users, since it will be a search engine that will learn from the use that is given to it. In other words, based on the actions and searches carried out, it will offer information that could be interesting to the user, since it would be a much more conversational and intuitive search engine .

Within Project Magi a s also included , a software that would be integrated into the Google image search engine. There is still, however, a lot of information to know about this tool that comes with the aim of being better than, although there are brands that, right off the bat, are not receiving it very positively, since they have no intention of removing it from your devices the traditional browser.

Good alternative to ChatGPT?

Google is working on Project Magi with the idea of ​​it being a good alternative to ChatGPT, but its release seems to be quite cautious and the date is still unknown. This means that ChatGPT, meanwhile, continues to expand and gain in popularity, which leads us to conclude that Google will need to come up with a very good and much better tool if it wants users to switch to its own. In addition, it remains to be seen how users receive the fact of replacing the Google search engine with Magi.

What is Project Magi?

Google has been working on a completely new for some time to improve the user experience, in addition to adding new features . This is the Magi project, whose objective is to make search engines able to complete transactions, answer questions, incorporate ads that respond to search intent and much more thanks to the use of artificial intelligence.

However, what Google wants is for all devices that use its search engine to stop doing so and replace it with this new tool, something that has not been received very positively by many large brands, which have even threatened to go to the Internet. competence.