Google News is a news aggregator that searches for informational content published in online media from anywhere in the world. This kind of platform works continuously to update itself and offer recent articles every 15 minutes. In addition, it is available in more than 40 languages and is capable of adapting to […]
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Project Magi is a tool equipped with artificial intelligence whose objective is to improve the user’s search experience, giving much more adjusted and specific answers . It even intends to anticipate the needs of the users, since it will be a search engine that will learn from the use that is given to […]
Bard a great technology that can improve the efficiency of as well as the customer experience . This is because it can be a great tool when it comes to helping companies give more timely and accurate answers to complex customer questions, thus making it easier for them to gain loyalty and increasing their […]
Google Analytics 4 has brought a lot of changes to the data model and interface. Making it a more advanced analytics tool that can be better adapted to the cookieless world through. This is capable of deeply understanding. The user experience without the need to use personal data, so the […]
There are three main elements that cannot be missing to make sense of the narrative: characters . All stories must have at least one character, and this character is key to getting the audience to identify and connect with the story. The character is the link between the person telling […]
RFor example, Apple often uses true stories to tell the benefits of its products to users. Rather than resorting to technicalities. Stories unite people Stories are a universal language The adventures of the hero, the secondary who redeems himself, the tragic love story… Sharing a story makes very different people […]
Among women, it stands out that it is perceiv as entertaining and practical/useful, while young people emphasize that it encourages participation and is perceiv as ecological. For all these reasons, we can conclude that out-of-home digital advertising is well accept by consumers , since they attribute multiple positive characteristics to […]
.Search for information : 22% went online to search for more information, 8% made a query through social networks and 6% requested more information. How do consumers react to indoor communication supports? The interior DOOH supports . Such as those located in shopping centers and stations. Also managed to generate […]
What is DOOH advertising? The digital out of home (digital advertising outside the home) is the evolution of outdoor advertising. Where previously we had static supports, such as billboards or canopies, we now have screens that display digital content. DOOH advertising offers a lot of new possibilities , such as […]
Neuromarketing is a discipline that applies neuroscience to the field of marketing to try to find. Out how the brain of consumers works and how we can activate it to promote our brand. Both at the level of promotional messages and the design of our products . Therefore, neuromarketing provides […]
