Neuromarketing is a discipline that applies neuroscience to the field of marketing to try to find. Out how the brain of consumers works and how we can activate it to promote our brand. Both at the level of promotional messages and the design of our products . Therefore, neuromarketing provides a scientific dimension to marketing and advertising . A Since it is based on carrying out experiments in laboratories applying the scientific method to find out more about how our brain works in situations related to the purchase of products.
Neuromarketing techniques In order to know
What is happening in the brain and nervous system of consumers, neuromarketing employs a variety of techniques: Electroencephalography : this technique identifies the areas of the brain with the greatest activity. To do this, a series of electrodes are placed on the scalp that Afghanistan Email Lists record electrical variations. Functional magnetic resonance : with this technique we can obtain images of the brain while carrying out an activity or receiving external stimuli to see with great precision which areas of the brain are activated.
Its big drawback is that it is very expensive
Eye tracking or eye-tracking . This technique consists of following eye movements and other factors such. A as pupil dilation or blinking using high-speed IT Email List cameras. In this way it is possible to see where a person is looking and assess the interest generated by different stimuli. The electrical conductance of the skin. With this technique we can measure the physiological response of people to different stimuli through sweating. What does neuromarketing measure?
