Businesses to buy follows closely behind. The Meta group , with WhatsApp in first place, dominates the ranking of Italians’ favorite social platforms , follow by Facebook and Instagram. TikTok, despite its growing popularity, remains the fourth choice, even if it reverses position with Telegram. How do users discover brands? Word of mouth continues to be an important marketing tool, ranking third among the most reliable sources of information.
However, in first place we find search engines ,
Which have even surpass television. Furthermore, ads on social mia rank seventh in the top europe email list ten of users’ favorite information sources. Precisely for this reason, digital advertising is experiencing significant growth, with annual spending on digital ads reaching $5.9 billion, up 9%. In particular, the audio sector is experiencing even more mark growth, with investment in digital audio ads exceing $115 million, recording an increase of 20%. All this demonstrates how important it is for brands to invest in digital marketing strategies to maintain a competitive advantage in the market.
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A look at the immiate future social mia trends 2023 promises to be a year full of challenges and opportunities: Creative AI is emerging as one of the key trends, with tools like ChatGPT, Dall-E, Midjourney, Stabliffusion and Synthesia representing just the beginning of a new wave capable of creating content. We expect significant performance IT Email List improvements and increas deployment of real-life applications, accompani by growing debate about legality, ethics and potential misuse. In the field of marketing, we expect a greater focus on adding value to people’s lives , with consequences for advertisers who will have to adapt to an increasingly demanding and selective audience. Macroeconomic impacts , geopolitical tensions and misinformation overload represent ments.
