Declining to optimize these aspects of your message hurts the chances of your email even making it to your customers. Consistent testing is crucial for retaining subscribers and increasing engagement. The good news is. with the right email testing tools. you can automate almost everything you ne to know. These tools provide comprehensive testing capabilities for marketing teams of any size with any budget. Make them a part of your workflow to improve your email marketing results. Domain reputation and security tools Deliverability measures how likely your messages are to make it to customers in the first place. It’s the first thing you should check because none of the other tests matter if people don’t see your emails.
A low inbox placement percentage
A low inbox placement percentage isn’t the end of the world. but it means you have some configurations to check and practices to update. Your messages may be mark as spam bas on their content or due to the reputation europe email list of your domain and mail server’s IP address. Your Sender Score. which tells you how likely your emails are to be sent to a spam folder. decreases if spam or phishing messages come from one of your domains. Securing your system and then testing your content against spam filters can decrease the likelihood of deliverability issues. Our favorite email security and spam score tools are: Sender Score from Validity is a free tool that shares the numeric score associat with your IP address
The site also offers a baseline
The site also offers a baseline to help you understand the results. A Sender Score above 80 is fantastic; below 70. you’ll want to take steps to repair your reputation. dmarcian’s DMARC Record Checker. free. allows you to view and validate your Domain-bas Message. Authentication. Reporting. and Conformance (DMARC) record. This protocol prevents IT Email List spammers from spoofing emails from your domain. While you’re at it. run a free check on your SPF and DKIM records. which are also us by email providers to verify your identity. GlockApps DMARC Analytics. from $15/month. provides ongoing DMARC. SPF. and DKIM monitoring.
