Justin beiber and mariah carey are singing christmas songs and target is releasing their black friday deals preview. This can only mean one thing; the holiday season has begun. And if you own a business in the retail world, it’s the most profitable time of the year. It’s the time for consumers to spend.
Holiday customers are more willing to spend money during this time of the year because they are shopping for others. The hunt for the perfect gift for the special someone is all the motivation people need to spend money. Business marketers take advantage of this holiday mindset by developing advertisements promoting one of the biggest holiday shopping events of the year; black friday.
We all know black friday as the day where people line up outside
Normal day of shopping turns into something that looks like the hunger games. But when exactly did black friday become so important for businesses looking to advertise their products and sales?
The name “black friday” originated in philadelphia in the 1960’s as a term to describe the mayhem of pedestrian and vehicle traffic that would occur the day after thanksgiving. Therefore, Another explanation for the black friday name was later created to telephone list biz explain the shift from financial loss to profit that occurred at the end of november. When accounting records were kept by hand, red ink indicated a loss and black, a profit. Therefore, Black friday was the point where retailers begin to turn a profit, or were “in the black”.
According to statistic brain, there is about 133 million costumers that shop on black friday, spending on average $380.95. Retailers like walmart, amazon, target, and best. Therefore, buy are spending big to serve ads for the term “black friday” on google searches. Therefore, This tactic works for them too, being the top four online retailers on this big shopping holiday.
Black friday on social media
How does this affect social media? Brands are looking to capitalize this year by considering all potential advertising options. This includes facebook, twitter, pinterest and instagram. Therefore, I’ve picked out four specific brands that have utilized different social media platforms correctly to target certain holiday audiences.
We have best buy targeting tech-savvy consumers, target targeting mothers, dunkin’ donuts targeting the and macy’s targeting consumers who want to give back this season.
BeHow about we “win the holidays” with best buy? It would be pretty easy. Shop right from your mobile phone (they even suggest that pants IT Email List are optional) and purchase an xbox for your brother and a new phone for significant other with free shipping all holiday season long. Therefore, Or if you’re more of the store shopping type, you can download their app to see. Therefore, all the black friday deals right at your hand to form a plan in advance. All these features are being promoted currently on facebook to draw in the tech-savvy generation and the “winning” theme they created this season is pretty genius.
This effective advertising tagline will play into the fact that people tend to stress. Therefore, out during the holiday season. Consumers want to find the “perfect gift” for everyone on their list so why not “win” by getting something for everyone all at one store.
