Netshoes Netshoes revolutioniz e-commerce in Brazil, taking seriously the idea that the customer comes first — and is always right. This made Netshoes easier to sell products that, at the time, were still difficult to sell online: sportswear and footwear. When leads became more confident when completing a purchase because they knew they could request refunds, make exchanges (whether because they didn’t like the product or the size didn’t fit them) or return products due to dissatisfaction and regret, Netshoes made millions of reais and encourag Brazilian population purchasing online . Texaco With more than 100 years in the automotive market, Texaco fac difficulties selling Havoline lubricants in 2016 — when most of the profit from this line came from authoriz distributors in Brazil.

The solution to sell more was Inbound Marketing

To reach new leads, Companhia das Letras stopp talking just about new releases and embrac the entire literary universe , distributing material even on social networks little explor for this type of investment — such as Spotify — in addition to the classics: Facebook, Twitter, Instagram and YouTube. Blue Have you seen the Azul airline YouTube channel? Little is said about planes, travel or ticket promotions . There, the company talks about the importance of finding someone you love, of dreaming, of living with your head in the clouds and of having the courage to make the impossible possible — a dilut and sincere way of saying: “We know how you feel.

Using a blog to talk about topics specific

Buy with us for you to see.” It was a smart way to increase the emotional meaning . Of the brand in the hearts of travelers, talking about subjects . That touch people’s hearts — after all, if it’s not for business, people travel to make dreams come true. Having humaniz contact on social mia and facilitation at airports to rearrange miss flights also contribut to making . Azul one of the biggest eagles in the skies. The role of Digital Marketing for a company As we have IT Email List already seen, no one wants to be left out of the online world, mainly because it offers many more possibilities when compar to offline marketing.