Efforts Cross-selling and upselling are two important strategies for increasing sales and revenue. Cross-selling involves selling additional products or services to existing customers, while upselling involves selling more expensive products or services to existing customers.
Lead nurturing is the process of building relationships with potential customers over time in order to convert them into paying customers. Email marketing is a powerful tool that can be used to nurture leads in
Abandoned shopping carts are a common problem for online retailers. According to Bayard Institute, the average shopping cart abandonment rate is 68.6%. This means that for every 100 shoppers who add items to their cart,
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