How Email Marketing Can Help Businesses Recover Abandoned Shopping Carts


Abandoned shopping carts are a common problem for online retailers. According to Bayard Institute, the average shopping cart abandonment rate is 68.6%. This means that for every 100 shoppers who add items to their cart, only 31.4% will actually complete the purchase. There are a number of reasons why shoppers abandon their carts. Some of the most common reasons include: They are not ready to buy yet. Email marketing can be a very effective way to recover abandoned shopping carts. By sending targeted emails to shoppers who have abandoned their carts, businesses can remind them of the items they left behind, offer them discounts or incentives, and answer any questions they may have.

Here are some of the ways

That email marketing can help businesses recover abandoned shopping carts: Remind shoppers of the items they left behind. The first email in your abandoned cart series should remind shoppers of the items they left in their cart. Offer discounts or incentives. You can offer shoppers a discount or incentive to complete their purchase. This could be a percentage off their order, free shipping, or a gift with purchase. Answer any Clipping Path questions shoppers may have. If shoppers have any questions about the product or service, you can answer them in your email. This will help to address any concerns they may have and encourage them to complete their purchase. Make it easy to checkout. If the checkout process is too complicated or time-consuming, shoppers may abandon their cart. Make sure the checkout process is easy and straightforward.

Clipping Path

You can use email

Marketing to recover abandoned shopping carts and increase sales. Here are some additional tips for using email marketing to recover abandoned shopping carts: Send the emails quickly. The sooner you send the emails, the more likely shoppers are to remember what they were shopping for. Personalize the emails. Personalizing the emails by using the shopper’s name and the items they IT Email List left in their cart will make the emails more likely to be opened and read. Use a clear call to action. Test different subject lines. Test different subject lines to see what gets the best results. You can use email marketing to recover abandoned shopping carts and increase sales.

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