In addition to answering questions, the bot has a built-in social selling component by offering bot-exclusive discount codes if the user asks about them. Instead of just offering the discount in the chat, Brie takes it a step further by automatically redirecting to HelloFresh’s Hero Discount Program page. The page highlights the discount program, along with testimonials and frequently asked questions. Using the bot to push this program is a great example of how brands can track and assess the ROI of these helpful digital assistants.
Expect these sorts of offers to become more common as brands look for new incentives to encourage people to interact with their bots.
Screenshot of Hello Fresh’s chatbot providing info about discountsScreenshot of Hello Fresh’s chatbot providing info about discounts
2. Domino’s Pizza
With the rise of mobile and social shopping, brands are constantly looking for ways to drive revenue from their social channels.
Domino’s has a chatbot for Messenger and their website. Staying true to its brand voice, the chatbot is named Dom. The bot allows customers to place orders and customize their pizzas all within telegram number list the chat, making it a cinch to buy your favorite pie. Dom has the ability to save and repeat orders and find the closest store to you.
This is arguably one of the best chatbot marketing examples for highlighting how a bot can take something done via mobile and make it just as good (if not better) on social. Although digital ordering is nothing new, ordering through a chatbot requires no native downloads or sign-ups on an app.
Domino’s chatbot gif
3. Sephora
Sephora became one of the first brands to integrate chatbots when they began using them in 2017 via Kik. Today, Sephora’s beauty bots boast a bounty of features.
Want to browse products? Book an i wanted to make a quality marketplace appointment? Try on makeup using augmented reality technology?
Your virtual beauty coach can do all of that and then some
Sephora elevates customer care to the next level, creating a compelling experience while supporting brick-and-mortar sales with chatbot services on Messenger and Kik.
Similar to Domino’s
Sephora lets users take a variety of actions without having to leave the chat. The bots answer basic customer service questions like order tracking and.
product availability, but each platform leverages its own unique features to offer a more personalized shopping experience.