The messaging data bots collect can provide insights into your audience’s needs and wants. Social messaging data can highlight important voice of customer feedback. The information you gain from this data can inform other chatbot marketing strategy tactics, future campaigns and your product roadmap.
Provide support via familiar channels
Integrating chatbots on social messaging channels like Twitter Direct Messages, Instagram Direct Messages, WhatsApp and Messenger allows brands to connect with customers online in a quick way. Using these familiar channels also makes your brand more accessible to whatsapp number list audiences who will never reach out via email or phone. Meet your audience where they are and use a chatbot to carry out your marketing strategy at scale.
10 chatbot examples to boost your bot strategy
There’s a huge difference between a bot answering “yes” or “no” questions and a bot that provides meaningful experiences.
The positive impact of chatbots hinges on the quality of a brand’s bot. This begs the question: What makes a “good” chatbot?
We’ve put together a list of chatbot i mean the lack of a computer examples that show practical uses of bots online and the diverse range of businesses rolling them out. Check out why these brands are deemed the best of the bots and what your business can learn from them.
Ecommerce chatbot examples
1. HelloFresh
HelloFresh is one of our favorite chatbot marketing examples because it ticks all the boxes of what a bot should do.
For starters, their Messenger chatbot is self-aware—in the sense that HelloFresh immediately acknowledges you’re speaking with a chatbot, as opposed to a customer service rep.
Your customers are smart. They know when they’re talking to a bot and when they’re not. HelloFresh manages to show off their brand voice by playfully introducing the bot as Brie.
Screenshot of Hello Fresh’s chatbot
Also, note that HelloFresh provides a variety of prompts to help guide the conversation from point A to point B. The bot suggests questions, likely based on the most common questions their human reps receive. Users have the option of typing in a question as well.
As you’ll see with most of our chatbot marketing examples, these bots try to stay away from totally open-ended messages that could result in errors. Remember: bots should make for better user experience, not a more complicated one.