On Kik, the beauty bot asks users to take a quiz so they can provide recommendations based on their preferences. If a user wants to purchase a product, they are redirected to the mobile site or Sephora. The bot also features makeup tips, tutorial videos and reviews.
The beauty bot on Messenger is more extensive
Like Kik, the bot offers beauty coaching via makeup tutorials and product reviews, but it also provides news stories, trend reports and two unique features, Sephora Reservation Assistant and Sephora Virtual Artist.
The Reservation Assistant books appointments for makeover services at stores while Virtual Artist allows you special database to try on looks via AR technology. Beauty enthusiasts can use Color Match to find their perfect shade of lipstick or foundation. And, of course, users can also use Messenger to connect with a live agent.
4. River Island
London-based fashion company River Island uses chatbots to help streamline their customer service. This popular High Street fashion brand has over 350 stores internationally and a strong online a website has been created presence with millions of followers across social media, so they get thousands of online inquiries each day.
Screenshot of River Island’s chatbot on TwitterScreenshot of River Island’s chatbot on Twitter
River Island’s chatbot, RI-bot, is available on Messenger and Twitter Direct Message. Customers can use RI-bot to check on orders, ask about a product, locate a store and more. The bot provides links to the website’s frequently asked questions page as well.
The brand launched the chatbot in mid-April 2020. Within six months, they earned 15 million content engagements and 6.1 million post links. With these kind of metrics, River Island proves to be fashion-forward and future focused.
Chatbot marketing examples
5. Mountain Dew
As the self-proclaimed “unofficial fuel of gamers,” Mountain Dew used a chatbot to directly connect with this customer base, leveraging advocacy and engagement to take their bot and brand to the next level.
The energy drink brand teamed up with Twitch, the world’s leading live streaming platform, and Origin PC, a PC gaming rig manufacturer, for their “Rig Up” campaign.
As Twitch’s first branded chatbot
DEWBot played a major role in the larger promotion of Rig Up, an eight-week streaming series where fans could tune in to see exclusive content and win prizes, including the grand prize of a fan-assembled Super Gaming Rig worth $50,000.
Mountain Dew streamed episodes in their Twitch studio, featuring top gaming hosts, industry insiders and professional players. Each episode highlighted a core gaming rig component for the grand prize. The chatbot pushed out polls so fans could vote on rig components. The poll data allowed on-air hosts to update the community in real-time, including the crown winning rig feature. Each weekly vote earned viewers an entry into the grand prize drawing for the Super Rig.