People use their mobile devices every day these Website development days, in almost all their activities.
They use their mobile smartphones to answer country wise email marketing llst emails, talk to friends and family, shop online, check their appointments, monitor calls and video conferences, play games, order food, take photos and do research, plan and book trips.
With this behavior so entrenched in the majority Website development of society, hotels and the tourism industry in general cannot let it go unnoticed.
Website development for hotels. The importance of mobile
All signs point to mobile overtaking desktop for all online bookings soon. Consider the following user statistics:
- More than 70% of consumers who own a smartphone have used it to research their travels.
- More than 46% of travelers make their booking decisions while researching on a mobile device
- Over 50% say their smartphone has led to more spontaneous decisions (purchases) when looking for travel or when on vacation
- Over 72% search for useful information customer care: what is it and how does it impact your company’s results? from mobile devices
The lack of a mobile website creates a cycle of lost revenue for hotels. Travelers are frustrated when they encounter so many hotel websites that don’t make mobile optimization a priority .
Google prioritizes websites that are mobile-friendly
The search giant has made it known in recent years that user queries completed on mobile have surpassed desktop as the primary type of search – a trend that will only increase as smartphone usage and voice search continue to rise.
For hoteliers who have not yet optimized their website for mobile or do not have a mobile version at all, this development should be cause for alarm.
See if your website is mobile-friendly
How can hotels maintain their search rankings?
The most obvious and beneficial move by hoteliers is to rebuild their website to be optimized for mobile devices.
A responsive (mobile friendly) website design is important for increasing conversion, bookings, return on your investment, user experience and full beb directory compatibility. With mobile-first indexing and search engine optimization.
Google will prioritize mobile-friendly websites that load quickly, are well-designed, and include relevant content.