Customer Experience has become a fundamental strategic pillar that drives business growth in an increasingly competitive and complex environment. By integrating advanced technologies such as AI , data analytics and automation , companies have the opportunity to transform every customer interaction into a source of value, increasing customer satisfaction and fostering loyalty. One of the key aspects of this transformation is omnichannel, which makes it possible to offer consistency and fluidity across all touchpoints, while dynamic personalization, supported by the use of AI, makes it possible to anticipate the specific needs of each customer.
Analyzing how Customer Experience has become a
strategic pillar for the success of brands and how technologies have been integrated to implement a sustainable balance between companies and their relationship with their customers through omnichannel strategies and dynamic middle east mobile number list personalization will be the key topics in the first round table sponsored by Atento “Intelligent CX, a Strategic Value that Drives Business Growth” at CX Congress , on October 9 in Madrid.
Brand trust also becomes a decisive factor. A “ smart CX” strategy must focus on reinforcing this trust through the combination of data and transparency in Communication . Automation plays a crucial role, optimizing operational processes without overlooking the quality of human interaction. The capacity for innovation is also essential to adapt CX strategies to changing consumer expectations, ensuring their relevance over time. In this context, the Phygital concept , which integrates physical and digital experiences, allows companies to offer more immersive interactions , while the effective use of data allows for more precise and personalized decision-making . Smart CX not only improves the Customer Experience, but becomes a driver for sustainable and long-term business growth.
The panel will be moderated by Guillermo Pérez Morales
Director of Business Development and Digital Solutions at Atento , and will feature the participation of Laura Ramírez , Global Digital chatbot with integrated lead generation form Business Director–Salesforce–Chiefs at UNOde50 , Celia Ruiz , Western Europe Marketing Manager–Personal Care at Kimberly Clark , Laura Llamas , Head of CRM & Loyalty at Civitatis , Miguel Ángel Marhuenda , Managing Director of the Commercial Operations Center–COC at Agbar-Veolia , and Mauricio Sánchez , E-Commerce Director at Cartucho.es.
Optimize your CX Strategy: Connection, Personalization and 360º Experience
In addition to two panel discussions, CX Congress offers a day of presentations with top-level professionals and leading brands such as Kraft Heinz, Total Energies, Meliá International Hotels and Renfe, among others, who will share their knowledge and success stories on how to provide a 360º customer experience and improve conversion rates.
Among the companies that are promoting this edition, KIA stands out as Global Promoter, Zendesk, Woko and Capventis as Platinum australia database directory Sponsors, Atento, TTEC and Ringover as Gold Sponsors. In addition, Cyberclick will be the Official Digital Marketing Agency , Smartbox will be the Experience Partner, Fnac will be the Gift Partner, while Actitud de Comunicación will act as the Official Communication Agency and The best alternatives Hacienda Zorita will be the Wine Hotel Partner. The event also has the support of collaborators such as the Marketing Association of Spain, Anaya Multimedia and Ediciones Pirámide, AsoCommerce, the association of online stores, Eventtia as Technological Partner and the support of specialized media such as marketing4ecommerce, Novologística, Periódico PublicidAD, Retail Actual, Just Retail and Zoom Tecnológico.