Personnel growth as an indicator of company development
At first, I had three people working for me: me as a producer; my friend, who was the director of the film crew; my aunt, who was responsible for the financial part. We did everything ourselves and managed to cope at first. However, it quickly became clear that it was time to move to a new level and expand the staff: my aunt alone could no longer handle the growing volume of tasks. I started hiring outsourced staff, and Simply Good Production continued to grow steadily. So we got an office and began to recruit a permanent team.
Promotion
Direct advertising of production
services as such is not popular. Word of mouth works much more effectively. We shot at least 20 videos a year and gradually the industry started talking about us. I was my own new business director: I started presenting myself at agencies, telling about Simply Good Production and my professional experience. That’s how we started getting new clients.
The main obstacles in the asia mobile number list path of a new player in the advertising market
Given the specifics of the business, there were many difficulties. Nuances in budget planning constantly emerged:
Post-payments and forced lending for projects
lack of professional staff;
Simply Good Production’s relatively short existence on the market;
The lack of necessary financial activity prevented candidates from successfully passing through the security service in large companies during tenders.
In 2016, a business partner joined me, who made a huge contribution to the development of production and team of professionals the establishment of processes within the company, helped achieve financial goals and took on some of the projects, relieving me of the workload.
In 2022, Simply Good Production entered the top 20 main players in Russia
Initially, our focus was on how government can support local the growing digital content, but our experience and adb directory background in TV advertising team of professionals production set our priorities, and we entered the mainstream, non-specialized advertising market.