By the end of the campaign, Mountain Dew won a Shorty Award for Best Use of Chatbots and saw some impressive metrics. Viewers watched over 11.6k hours of branded content and the campaign earned 48 influencer shoutouts. Mountain Dew’s Twitch fans increased by 265% and the channel engagement increased by 572%. The campaign also reaped long-term benefits by collecting insights about Mountain Dew’s Twitch community for future promotions.
6. Arsenal Football Club
The English soccer powerhouse Arsenal Football Club (FC) uses bots to engage with their audience while promoting their brand. The sports team is also a great example of timely content delivery and shop how you can use bots for more than just customer service.
Meet Robot Pires, the digital doppelganger of the French football coach and former professional player.
Robot keeps soccer fans up to date with
the latest news about the clubs, upcoming fixtures, real-time match updates and more. Plus, he can help you purchase tickets for the next game, view player stats or find videos including player interviews and moments from some of the team’s greatest victories. Superfans can dive acoach of the highest international in even deeper with reports, analysis and play-by-play match commentary.
The sports team scores
extra points for creating a personalized marketing experience as well. Users can customize alerts, follow their favorite topics and players, and more. This online coach is available on Slack, Skype, Telegram and Messenger.
Gif of Arsenal FC’s chatbot on Messenger
Customer service chatbot examples
7. KLM Royal Dutch Airlines
KLM Royal Dutch Airlines is an excellent example of using chatbots in hospitality. KLM’s bots streamline their internal operations by providing fast, personalized customer care.
The airline’s bot is nicknamed “BB” for “BlueBot” and available on Messenger. BlueBot is multilingual and provides 24/7 real-time service for various travel inquiries. Users can book tickets, view baggage information, ask about refunds, check flight status and more.
Screenshot of KLM’s chatbot on Messenger
If BB can’t answer a question, the bot will connect you with a live agent. The chatbot also offers emoji direction services, which give travelers information based on their location. The bot will show directions to a destination of choice once the user sends a relevant emoji and their location on Messenger.
8. Babylon Health
Chatbots are common in the healthcare space and many brands use them to help patients and provide telemedicine services. Babylon Health uses AI-powered bot technology with Symptom Checker, which is available via the app and their website.
Although a robot should never replace a physician or confirm a diagnosis, Babylon’s bot can provide information based on medical history, analyze symptoms, identify potential causes and set up patients with a live consultation with a doctor for next steps. Patients can also use the bot to book appointments. Essentially, the Babylon’s bot streamlines their customer service so patients can get the care they need faster.