Goal setting
Whether you work for an agency or are its client, having a clear understanding of goals and objectives is the key to successful work. To achieve the best results, you need to determine what exactly your business needs: short-term or long-term goals.
- Short-term goals typically include anti-crisis measures, managing negative feedback, or launching promotional campaigns. For such tasks, it is worth choosing medium or large agencies that have sufficient human resources and can quickly respond to emerging problems.
- Long-term goals include developing brand attributes, building communication with consumers and increasing recognition. In this case, both small and larger to Choose a Reliable agencies are suitable, depending on the specifics and needs of your business. It is important to conduct a preliminary reputation study, which can be included in the agency’s services. The final study will help to rethink current organic search has the potential tasks and more accurately formulate a brief for the agency.
Ratings and certificates
Although ratings can be subjective, they give a certain idea of the agencies’ positions in the market. When studying ratings, it is worth paying attention to the specialization of agencies in various industries. Advice: look at the associations to Choose a Reliable the agency is a part of, many of them provide a list of works and the cost of services, which can help in making a decision.
Certificates are another important marker of the agency’s professionalism. Make sure that the agency has certified specialists in the use of tools china phone numbers for monitoring mentions and data analysis, such as Brand Analytics, Medialogy or SCAN-Interfax. Check the relevance and authenticity of certificates on official websites. Additional certificates from social platforms and information security providers also indicate the agency’s serious approach to its business.
Briefing
The briefing process is another key stage of the agency engagement. It is important that the agency not only asks the right questions, but also demonstrates to Choose a Reliable a deep understanding of your industry and business. The format and dynamics of the briefing can say a lot about the agency’s competence. If after the briefing you have new questions about what you really need, it is a good sign that the agency has offered you valuable insights and an outside perspective.
Lifehack: if you as a client left the briefing with questions for yourself and learned more about your situation, then the briefing went well.
Cases
Report Forms
The report is the document on the basis of which you will work with the agency. Consider which format will be most to Choose a Reliable convenient for you: PowerPoint, Excel or web platforms. Make sure that the agency is ready to provide the necessary data in the required form and takes into account your requirements for the frequency and depth of reports.
It is also important to consider the specifics of documentation and reporting. If the project requires transfer to another agency or internal revision, it is better to choose a model with separation of roles. This will allow you to update documentation in a timely manner and easily adapt to new conditions. The flexibility provided by one person in several roles is useful for fast, short-term and flight projects.