Would you like more bookings through Google? Hotel digital Is your hotel’s social media not getting the results you see compared to your competitors job function email list? Do you have an email list but know you’re not using it to your advantage? Are the great Hotel digital comments you hear about your hotel not reflected in your online reviews?
If you’ve been tasked with marketing a hotel, you know that digital marketing strategies are at the top of your list. You also know that there are so many things – and questions – that go into comprehensive and effective hotel digital marketing strategies.
Here, we want to help you further drive your hotel growth by demystifying digital marketing strategies for your hotel business. We’ll walk you through the most popular and effective tactics and provide the examples, information, and inspiration you need to take the next steps.
Hotel digital marketing strategies
Today’s hotel industry is often described as dynamic service bottlenecks: identify and solve them to improve customer satisfaction and competitive. From the rise of Airbnb to a global pandemic that has cost the global tourism industry an estimated €935 billion, the challenges of the last decade have steadily shifted marketing efforts to the forefront.
More than ever, effective marketing strategies are critical to the success of hotel businesses, whether you’re starting a hotel, looking to increase bookings, or strengthening your brand. In this regard, digital is the name of the game, with affordable pricing and the potential for huge reach.
Nearly 60% of the world’s population, or 4.66 billion people, are now active internet users. The reach of social media continues to explode, with nearly 4 billion people now active users compared to just over 2 billion in 2015.
The options and possibilities are endless, and with the right strategy and technology – and a little imagination – hotels can harness the power of digital technology to create marketing magic.
Creating your hotel’s digital marketing strategy
The first step in creating a digital marketing strategy is to think about your target audience. Who are you marketing to? You need to dig deep in an effort to understand and define that target audience.
A useful way for hotels to do this is to create guest personas that represent the people they want to see at their desk for check-in. Who is your ideal hotel beb directory guest? Create a detailed picture of these people by doing some research around the following questions: