TikTok’s audience is so massive right now that “generalist” videos are likely to get lost in the shuffle. On the flip side, niching down and creating buzzworthy content for specific communities is a smart move.
Below is an example from Barnes and Noble that went viral among #BookTok, earning over a million views. Bonus points for the humorous angle and featuring real people!
Booktok on TikTok
TikTok notes that hashtag categorization resulted in a 151% growth in video views during 2021. Going viral within a europe cell phone number list community is a much less lofty (and more realistic!) goal than making the FYP overnight.
Keep in mind that social media algorithms reward consistency. TikTok is no exception.
That’s why brands that post regularly tend to earn reach on the regular. Look at Crumbl Cookies’ TikTok presence as evidence.
crumbl cookies tiktok feed
Consistently posting goes hand in hand with consistent interactions and engagement. This helps put your advantages and disadvantages of agile model account in good standing with the algorithm.
The more content you post and engagement drive, the more likely you are to figure out how to go viral. You might pick up on a content theme that takes off and can keep the trend going to maximize your viewership.
For example
Off Limits cereal earned millions of views through their “reverse stealing” series. These videos involved sneaking their product into stores and then purchasing it themselves. This series is among the most popular content the brand has published.
offlimits tiktok playlist
The short answer? It depends!
No brand, agency or creator can guarantee viral content. Reaching that level requires experimentation and consistency. Not to mention a little bit of luck.
Taking the time to build and engage a community with trendy, topical content is the first step. Whether it takes weeks or months to make that happen really depends on you and your resources.
This highlights how important it is to not only post regularly but also track your progress along the way. For example, tools like Sprout Social’s TikTok analytics can clue you in on whether your presence is scaling.