- Registering a bot via Bot Father:
- open the telegram app and find the official bot Bot Father;
- enter the command /new bot and follow the instructions to create a new bot;
- specify a unique bot name (ending in “bot”). After that, you will receive a token, which you will need for further configuration.
- Setting up basic functions and access rights:
- Log in to the bot and set the phone number list necessary Create and configure access rights. You can allow or prohibit the bot from sending messages, accessing the chat and other functions;
- To automate the mailing process, it is important to set up webhooks or use bot management platforms.
Step 2: Connect to the mailing platform
After creating a bot, you need to connect it to a platform that will allow you to manage mailings.
- Overview of popular platforms:
- Manybot: a simple and convenient tool for automating mailings;
- Telepost: a platform with advanced analytics and segmentation features;
- Unisender: supports mass mailings and integration with various CRM systems.
- Connecting the bot to the selected platform:
- go to the website of the selected platform and register;
- enter your bot token received one of the most important from Bot Create and configure Father to connect it to the platform;
- Set up your mailing options, including the frequency and time of sending messages.
Step 3: Create a mailing list
For a successful mailing, it is important to create a subscriber list and segment it according to various parameters.
- Segmentation and targeting:
- segment your audience into groups based on interests, demographics, or behavior;
- Use surveys and questionnaires to more accurately determine the interests of your subscribers.
- Ways to attract subscribers to the bot:
- place links to the bot on your website, social networks and email newsletters;
- Offer exclusive content or discounts in exchange for subscribing to the bot.
Step 4: Create and customize your newsletter content
Newsletter content plays a key role in china phone numbers keeping your audience’s attention.
- Content types:
- Use different formats: text, images, videos and files to provide variety and keep your subscribers interested;
- Personalize messages based on subscriber segmentation.
- Tone and style of communication:
- Determine a tone of communication that matches your brand (e.g. friendly or professional);
- Try to keep your audience’s attention with short and useful messages, engaging questions, and interactive elements.
By following these steps, you will be able to create an effective and efficient Telegram newsletter that will help you stay connected with your audience and achieve your business goals.
Technical aspects
Mass mailing in Telegram requires taking into account technical aspects, such aslimitson the number of messages and the users to whom they can be sent. Telegram sets limits: for example, bots can send no more than 20 messages per minute in one chat, and there is also a limit on the number of participants in groups and subscribers in channels. To bypass these restrictions, it is recommended to split the mailing into several stages and use delays between sendings.
Best practices for sending bulk messages include choosing the right frequency and timing. The best time will vary depending on your audience, but morning or evening hours are common. Sending too many messages can lead to unsubscribes, so finding a balance is important.
Automating the mailing process using schedules and triggers makes management much easier. You can set up messages to be sent on specific days and times, or use triggers to launch mailings based on specific user actions, such as subscribing or requesting information.
Tips for Improving Efficiency
To improve the effectiveness of Telegram mailings, it is important to use A/B testing. This method allows you to compare two versions of a message to determine which one is better at attracting and retaining the audience’s attention. For example, you can test different headline wording, visual elements, or sending time.
Analyzing your email campaign results is a key step, Create and configure which includes tracking metrics such as open rate, click-through rate (CTR), and engagement. A high open rate indicates that your message is attracting attention, while a high CTR indicates that the content is relevant and interesting to recipients.
Based on the data obtained, you can optimize the content and schedule of the mailing. For example, if one of the tested messages showed the best results, use its elements in future campaigns. It is also important to regularly analyze the results and adjust the strategy to maintain a high level of mailing effectiveness.
Legal aspects and safety rules
When organizing mailings on Telegram, it is important to comply with legal requirements and security rules. User consent is key: before sending messages, you need to get explicit consent from subscribers. This can be done through a subscription form or consent in the chat with the bot. Be sure to take into account data protection laws, such asGDPRor similar local laws.
Protecting your bot and subscribers from spam and Create and configure attacks is also important. Use captchas to prevent automatic subscriptions and update your bot regularly to protect against vulnerabilities. Restrict access to bots and set up filters to detect suspicious activity.
Ethical communications include honesty and transparency. Avoid sending intrusive or irrelevant messages and always provide an unsubscribe option. Be clear about who is sending the message and respect the preferences of your users to maintain a positive image and trust.
Conclusion
Telegram newsletters are an effective tool for interacting with customers. Create and configure a bot, connect it to the newsletter platform and start Create and configure working. Constantly analyze the results, adapt the content and comply with legal requirements for safety and ethics.
Knowing how to create a newsletter in Telegram will help you effectively use the messenger to improve communication with your audience, increase engagement, and achieve business goals.