Building your email list
Inviting guests to join your email list during Create and the booking process is one of the easiest ways to build your email audience. You can also add a sign-up form to your website, offering some kind of incentive to join the list. Perhaps an early check-in, a downloadable city guide, or a chance to win a hotel voucher can help your list grow faster.
Segmenting your lists as you add new subscribers phone number list Create and will also be helpful when you get to the next step – sending emails that have the most impact. Segments can be location-specific or include only past visitors, for example. This way, you can speak more directly to that specific segment of your list via email.
You want to send emails that are opened, read, and acted upon. Again, understanding your audience will help you make decisions about how to create and send emails. Why might your audience want to hear from you?
When do they want to hear from you?
Consider creating personalized and automated emails detailed history of customer conversations: discover the tool to organize your company’s history that guide your guests through the pre-arrival, arrival, pre-departure, and post-departure phases of their trip. Or target past guests with seasonal offers and exclusive discounts.
When crafting your email, don’t forget to pay attention to the subject line (which will have a big impact on whether your email gets opened) and the call to action (to make it easier for your audience to make reservations and increase conversions).
Email Marketing: See why it remains an effective Digital Marketing channel
Monitoring your campaigns
Email marketing platforms make it easy to track list growth, open rates, click-through rates, deliverability, unsubscribe rates, and inactive subscribers.
Use these metrics to figure out what’s working and what’s not – so you can continually tweak and improve your email marketing campaigns.
Using online reviews to improve your hotel’s digital marketing
The age-old power of word of mouth is amplified in the digital space, especially when it comes to planning a trip and booking somewhere to stay. More than 8 in 10 people say they always or often read a review before booking a place to stay, and beb directory more than half say they would never book a hotel without reviews.
There’s no shortage of places travelers can go to leave a review, with popular choices including:
- Tripadvisor
- Google Reviews
- Booking.com
- Expedia
- Hotels.com
- Trivago
Simply put, there are three things you should aim for around online reviews:
Always monitor and respond to reviews (both good and bad)
Whether it’s a good or bad review, responding to online reviews is a huge opportunity. It’s a chance to demonstrate your commitment to excellent customer service and reinforce your brand values.