The unsatisfactory answer is “It depends…”. How much you need to invest in developing and implementing your own content marketing strategy so content marketing cost that it pays off in the end depends primarily on your target group and the competition.
Where is the lower limit?
If you start with a small investment, for example mobile phone number data updated 2025 really good texts for 20 sections of the online shop, it will cost around 600 to 2,000 euros, depending on the volume and quality of the texts. This may be good content for company websites or online shops . But not real content marketing with non-commercial content that can be distributed in a targeted manner. When it comes to creating and seeding such editorial content in a blog or online magazine. T he calculation becomes more difficult. Here the price limit is completely open-ended. Two relevant reference values:
- the expectations of the people in the target group
- the quality of the content of the others who compete for the favor of the target group
What is important to you in content marketing?
When setting up and developing a content marketing advantages and disadvantages of agile model team or when commissioning external service providers, you should always keep in mind that priorities have to be set and compromises made. Should texts be really well written and supplemented with professional photos? In that case, the costs will be higher. Or should the budget be kept as small as possible and content created internally? In that case, it will either take a long time for content to be ready content marketing cost because employees have many other tasks in their day-to-day business – or compromises in quality will be accepted. Especially from the perspective of the often-invoked authenticity . This does not always have to be a negative thing.
The ongoing content marketing process
The question of the absolute price on the invoice or the list of us mobile phone numbers budget invested becomes irrelevant. The evaluation of the cost-benefit ratio, i.e. the question “Is content marketing worth it for us?”, remains much more important. But be careful: it can take several months or even years before the first fruits of content marketing can be harvested.