It’s actually very simple. Just like Foursquare allows you to check in to a location, GetGlue allows you to check in to entertainment. Are you listening to music? Check in. Are you reading a book? Check in. After checking in, you can then indicate whether you ‘Liked’ something à la Facebook and you can also leave a ‘Rating’ à la Amazon. Of course, it’s not just giving, you also get something in return. You can earn stickers for all sorts of things. If you read a lot of books by author Dan Brown, for example, you can earn a sticker with Brown’s name on it. The game element of Foursquare has been copied.
GetGlue is built around your interests
A your Interest Graph , which Jaap Bloem and I discussed extensively in the free trend report ‘We The Web’ , about the next phase tunisia phone number list the web is taking after Facebook and Twitter.
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GetGlue’s business model
And all this entertainment promotion is what GetGlue’s business model is based on. The profile you build up over time helps GetGlue’s machine and human algorithms to make suggestions to its users about what other entertainment they might enjoy. Do you like this movie? Then you’ll probably like this movie. And of course, GetGlue is smart enough to offer its users the option to purchase this media directly through various suppliers, such as Amazon.
This is just one part of the business model
What is very clever about GetGlue is that check-ins from its users can be distributed . How does GetGlue via media such as Facebook, Twitter and Foursquare. Messages about which movie you like, trickle down to other networks and have the potential to reach a large group of users. When I like something on cyprus business directory GetGlue, I am actually doing a bit of word-of-mouth advertising! GetGlue works as an amplifier of advertising messages. Of course, several large media groups are eager to get this kind of the first thing i checked was how well the rt-ax86u covert advertising. It is therefore not surprising that these media groups are queuing up to finance all kinds of stickers. For example.