Privacy: what does the customer still accept and what not? People no longer trust companies, because a lot goes wrong in the area of privacy. Will there still be privacy in the future? Building trust with the customer is very important here.
Interesting views on the future
The speakers all deal with the above themes, but each has their own angle. The 5 speakers below have their own vision of the future and all use a different, new, technique.
Rebecca West of Civicom believes that there will be a shift towards qualitative research. Mobile research can be used to find out the ‘why’ question very well. With Civicom’s method, respondents respond to a product via audio, photo, video and text. An advantage of this is that this is possible with all types of devices. Below is an example: a pregnant woman shares her considerations about which type of pram she wants to buy while shopping. By shopping in real life and asking about the considerations ‘in the moment’, you get much more information that you would not get from traditional research.
Consideration of real life shopping
Augmented reality
Vision Critical has a lot of experience with mobile research. The user-friendliness for the respondent is their top priority. According to Vision malaysia telegram data Critical, a major advantage of mobile research is that respondents can more easily determine how and when the questionnaire is filled out; this improves the quality of the data. According to Andrew Reid, director of Vision Critical, augmented reality is the future. Augmented reality is a technique that combines the real and virtual world. It makes the difference between the real and virtual worlds increasingly smaller. An example of this is Layar. With a browser, a digital layer is placed over the image on your mobile phone and you can see, for example, which houses are singapore number for sale in a certain street. Vision Critical already conducts mobile research using QR codes and lets.
Mobile videos
Qualvu uses videos that clients make themselves for qualitative research. According to Qualvu, mobile video is the future. It is available anytime, anywhere, and respondents can decide for themselves when and what they want to share. Respondents determine . A shift to qualitative their own story for example, an automaker might which increases involvement and enriches the information. It also involves real moments and ‘real life’. A platform where the client can see the videos and reactions makes these projects a success.