When trying to capture new customers, a business would have had the best chance to capture my business if they would have been using an advertising tactic like geotargeting.
Audience who have already visited your ad, but might not have purchased anything right away. After using geofencing or geotargeting to get me to their website, it would’ve been a great opportunity for the advertiser to use remarketing and continue the conversation with me. While searching for a room on a competitor’s website, I would’ve been served an ad that would entice me to return to the previous website that I visited.
A hotel can benefit from both organic marketing tactics and sem
By reaching out to customers as they look for hotels. An optimized paid search campaign with location extensions produce higher click through rates and better overall performance.
By adding these extensions to their paid search campaign, advertisers can help ensure that their establishment provides relevant information when a customer searches for their business. It will also help eliminate the problem that my friends and I had of actually finding the location of the business by providing a verified location on their google plus page.
After searching and searching, we decided to just get a room at the next hotel that we drove past. It wasn’t in the location that we usa telephone book wanted so we had to travel quite a bit to get to the game. The price wasn’t in the price range we originally thought we would end up paying as we ended up paying a little extra. The quality of the room wasn’t what I thought it would be from the reviews on the website either. As a result of all of this, we ended up heading back home after the game was over.
With the use of location targeting and a great marketing strategy
The hotels in the area could have captured me when I was in the search process looking for their establishments. Today’s advertising IT Email Listtechnology creates a competitive environment for businesses in the same industry. The businesses that end up on are the ones who search for their customers instead of waiting for their customers to find them.
Are your customers looking for you? Start and online advertising campaign today and capture new customers when they’re looking for you. If you want to learn more about remarketing and how you can reach more customers, download our free whitepaper below.